I love Bingo....

Legs Eleven! Britney in new add campaign for Mecca Bingo.

Mecca bingo has uncovered details of a new celebrity endorsement in their upcoming ad campaign. The full length television advert, which will be aired for the first time on Saturday night during the X Factor ad break sees Britney Spears recreating her famous I love Rock and Roll video, originally recorded by the Arrows in the 70's and then a hit for Joan Jett and the Blackhearts in 1981. Spears has replaced the original lyrics with catchy bingo related lyrics and instead of a motorbike straddles a giant bingo ball. It remains to be seen whether Mecca while enjoy the same response as the Yeo Valley spoof rap advert, which became a national talking point when it was featured in the same high profile ad space last year and was at one point tipped to be Christmas number one. Britney Spears has gone on record to say she is delighted to be affiliated with Mecca Bingo and is a big fan of the bingo hall. Spears may be a far cry from your stereotypical bingo-goer but it is all part of Mecca Bingo's plan to bring bingo to a younger audience in line with their online bingo campaign. Mecca's Jim who works in a bingo hall in Glasgow exclaimed "I can't wait for crowds of young Britney look alikes to come to Mecca. I certainly won't be keeping my eyes down... though I do hope we end up with a full house!"

The lyrics for I love Bingo (to the tune of I love Rock and Roll)

I saw him standing there by the bingo machine

I knew he must have been about sixty three

The bingo was going strong

He was calling those numbers all night lo-o-o-ng

I could tell it wouldnt be long till I had a line

yeah a line

Oh I knew it wouldnt be long till I had a line

yeah a line

Singing

I love Bi-ingo 

so pay another pound to the mecca baby

I love bi-ingo

So go and grab your dabber 

and play with me!

Ow!

He called twenty two and I was one step closer to win

Waiting on twelve, he called four oh hell! Took it on the chin

The bingo was going on

but I felt like I was alo- oh -oh -oh -one

I could tell it wouldn't be long till I called house

yeah full house

I knew it wouldn't be long till I called house

yeah full house

Singing

I love bi-ingo 

So pay another pound to the mecca baby

I love bi-ingo

So go and grab your dabber 

and play with me!

I love bi-ingo 

so pay another pound to the mecca baby

I love bi-ingo

so go and grab your dabber

and play bingo!